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Add your Facebook Pixel for Ad Retargeting

How to Integrate Your Facebook Pixel

In this article, we'll cover how to install a pixel on your captive portal login pages. To learn more about pixel before getting started, check out the benefits of installing a Facebook pixel.

Before you begin:
  • You'll need a Social Wi-Fi hotspot installed at your client location.
  • Access to the MyWiFi campaign editor.
  1. Create a Facebook pixel
    1. Go to your Pixels tab in Events Manager.
    2. Click Create a Pixel.
    3. Click Create in the box that appears to finish creating your pixel. 
  2. Create an App
    1. Click the Add New App button

    2. Choose Social Apps

    3. Choose Facebook Pixel

    4. Copy the Pixel ID from Facebook

    5. Name your app, paste the Pixel ID and click  the Proceed button when it appears in the lower right

  3. Add it to your Campaign

    In the Advanced section of your campaign, go to the Other tab and click on the Facebook pixel ID dropdown menu and choose the app appropriate for that campaign.

What happens after I add the Facebook Pixel? 

Now all guests that connect to this campaign will automatically be added to the Facebook Pixel Audience.  You can then segment those audiences in Facebook based on user activity and engagement.

The Facebook Pixel Integration provides tracking for the following events:

  • WiFiLogin - When someone logs in to your captive portal.
  • Lead - When someone logs in and user data is captured.

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